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Author: webessen

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Social media marketing trends continue to evolve, and as a result, marketers must keep up with the latest changes. In this article, we will explore some of the most popular social media marketing trends currently in use. We will also provide tips on how to take advantage of these trends to improve your social media marketing efforts.

Explanations are the following:

Some of the most popular social media marketing trends include: 

  • Social Media Marketing Using Images:

More and more businesses are using images in their social media posts to capture attention. By using images that are relevant to your audience, you can create a more engaging social media experience for them. Additionally, using visually appealing images can help you attract new followers and customers.

  • Social Media Marketing Using Videos:

Videos are another great way to attract attention on social media platforms. They can be used to showcase your products and services, highlight customer testimonials, or even explain how your business works. Videos are also a great way to engage your audience and create a personal connection with them. You can use videos to promote your brand and products, as well as showcase how your business works. Videos can be a great way to help your audience understand what you do, and they create a more personal connection between you and them.

3) Trends in Paid Social Media Marketing:

Paid social media marketing is on the rise, with a reported 60% growth in 2017 alone. This reflects the increasing importance of paid advertising and its ability to reach target consumers more effectively than organic content.

Paid social media marketing can be divided into two main categories: retargeting and remarketing. Retargeting ads follow users across different websites, while remarketing ads show ads to users after they have interacted with a product or service on a website. Both techniques are effective at driving conversions and generating leads for businesses.

The use of video is also growing in paid social media marketing, as it is most effective at engaging audiences and converting leads into customers. Surprisingly, text-only ads are still very common, even though they don’t engage viewers as much as videos do.

  • Trends in Organic Social Media Marketing:

Organic social media marketing is on the rise and there are a few reasons for this. Consumers are more conscious of what they’re putting in their mouths and are looking for healthier, more sustainable options. They also want to support small businesses and want to be able to trust the companies they do business with. Organic social media marketing allows customers to connect directly with businesses, which can lead to better customer service and a stronger connection between company and customer.

Webessentialzz is a Pakistan Top Facebook Marketing Agency. We are a team of professionals who help you to make your brand more visible to your targeted audience, We work beyond learning about your business and competitors, though. We create result-orients business strategies that help your business improve its brand awareness, customer loyalty, revenue, and more. Here is the four-step to start with us.

1. Meet your social media account manager
2. Receive an in-depth analysis of your social media presence
3. Get a custom, data-driven strategy
4. See real, tangible results
Our Focus areas
  1. Ad Campaign Management
  2. Performance Optimization
  3. Community & Content Management
  4. Leads and Sales Funnels
  5. Remarketing And Retargeting
  6. Audience Building and management
For more information please contact: https://wa.me/923315879503

 

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Create A Strong Social Media Presence on the Fora that Your Customers Use

The first step in expanding your roofing business using social media, like Ocala roofers, is to develop a strong presence on the sites your clients utilize. This entails developing profiles on each site and providing high-quality material on a regular basis.

Customers want to see that you’re an active and involved user, so producing interesting and relevant information is critical. In addition, you should react to any client complaints or inquiries as soon as possible. You’ll be well on your way to expanding your business with social media if you follow these steps.

Facebook Advertising Services

 

Share Relevant, High-Quality Content with Your Target Audience

Content reigns supreme in social media marketing. The greatest method to deliver value to your target audience is to publish high-quality content that is relevant to their needs and interests. Blog entries, infographics, photos, and videos are all examples of this type of information.

Make sure your material is useful and helpful, regardless of the format you use. You’ll be in a great position to cultivate relationships with potential clients if you can establish yourself as a reliable source of information. That is the essence of social media marketing.

Engage with followers and respond to comments promptly.

When it comes to social media marketing, engagement is crucial. You can create relationships with future consumers and keep current customers pleased by consistently interacting with your followers. Responding to comments quickly demonstrates that you appreciate your customers’ opinions and are interested in what they have to say.

Engaging with your audience can also help you better understand their requirements and wants, allowing you to better adapt your marketing efforts. As a result, make time every day to communicate with your followers and build genuine relationships. In the long term, it will be worthwhile.

Webessentialzz is a Pakistan Top  Facebook Marketing Agency.  We are a team of professionals who help you to make your brand more visible to your targeted audience, We work beyond learning about your business and competitors, though. We create result-orients business strategies that help your business improve its brand awareness, customer loyalty, revenue, and more. Here is the five-step to start with us for Facebook Advertising Services. 

  1. Meet your social media account manager
  2. Receive an in-depth analysis of your social media presence
  3. Get a custom, data-driven strategy 
  4. Get Customise Socail Media Services Package and Cost
  5. See real, tangible results

Our Focus areas

  • Ad Campaign Management
  • Performance Optimization
  • Community & Content Management 
  • Leads and Sales Funnels 
  • Remarketing And Retargeting 
  • Audience Building and management 

 

 

 

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Paid marketing can be a powerful and cost effective solution in your promotional arsenal. If you have goals to grow your maximum online visibility, drive targeted traffic, generate quality leads, and increase sales, pay-per-click (PPC) can help you accomplish all of those things.

But before going to accomplish your marketing campaign you need to full understanding of how pay-per-click marketing works and how to best optimize your ads to fully utilize your budget and attract your ideal audience.

The rest of this post will help you grow your knowledge about pay-per-click marketing so you can set up high-performing PPC campaigns. This post will look at:

  • The definition of pay-per-click advertising
  • The most popular PPC providers
  • How PPC works
  • How to use Google Ads
  • When to use pay-per-click marketing

What is Pay-Per-Click Advertising?

Pay-per-click advertising, also known as PPC or search engine marketing (SEM), is a tactic where a brand places an ad online and pays each time a user clicks on it. There is no cost to place the ad. The cost is only incurred when users engage with the ad. There are multiple platforms in which Google Search Ads are most popular in All

Other popular pay-per-click marketing providers include other search engines and also social media sites such as: that will be discuss it one by one but today we more focus on Google and Bing PPC Campaigns

  1. Bing/Microsoft Ads
  2. Facebook/Insta Ads
  3. Twitter Ads
  4. Promoted Interest Pins
  5. LinkedIn Ads
  6. YouTube Ads
  7. Quora Ads

Many of the social networks use a form of display PPC. This is an example of how a display PPC ad would appear on Facebook:

But again, this guide is about PPC search ads and will primarily focus on ads that appear as search results on SERPs.

How Does Pay-Per-Click Work?

PPC is an advertising method where a brand sets up an online ad and pays each time a user clicks on that ad.

Step of Creating PPC ad Campaigns

  • Website Audit
  • Competitor Research
  • Keyword Research
  • Set campaign Goals and Objectives

Website Audit

Before starting its really essential to know the strength and weakness of your website because it effect directly PPC Campaign affords and budget

What need to fix?

  • All Web server issues
  • Redirects
  • Landing Page Optimization
  • Mobile Responsiveness
  • Web Page Load Time

Competitor Research:

Research your competitors and get to know what keywords they are using, how much they are spending and what ads sets and they are using to grab the visitors. There are many tool which help your analysis your competitors status.

 Keyword Research

Next step is keyword research and determine which keywords will help you to increase your campaign fruitful. Here you need to determine search terms are popular among users what they have monthly searches and CTR and Conversion rate (For Google and Bing campaign)
* other PPC channel mention above have different ways

Once you determine the keywords you want to target, you can then base the rest of your campaign strategy on targeting those terms.

Setup Campaign

First Step: Setup campaign Objectives , which can be

  • Sales
  • Leads
  • Web Traffic
  • App Promotion etc

2nd Step: Choose your Campaign Type: It can  be

  • Search
  • Display
  • Shopping etc

3rd Step: Add your website which you want to advertise on Search Result

4th Step: Set ad Groups and Budget

5th Step: Set Ad and Run the Campaign

Here you can see in Google Ad Campaign Creation and Step

 

When you Use Pay-Per-Click Marketing?

When you are not where over search engine. When you have low Traffic, low Clicks, zero sales and conversion rate. When you want more and quick traffic, sales, conversion etc.

Hence, every business needs PPC marketing campaign accordingly to their goals and objective. It’s no very vital and essential for online business. Without Paid campaign I must say you guys looking thousands of your potential customers so don’t wait to PPC Marketing today

Last and not least conversion is not a easy task for that you need PPC Strategies to get health customer

To execute your PPC campaign, Hire Us Today Our PPC certified team can help you to boost your sales within days guaranteed. Web Essentialzz is the top rated marketing agency in Pakistan handling and generating over 2B $ in a moth for a clients based in USA , UAE , UK and Pakistan. For more Information Contact Now

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Every marketing whether it’s online or offline refers to business growth. Business growth depends on many factors like an investment, the right direction, and the right business strategy with a dedicated team member.

If you lack and have less investment, it might be cover with other factors of business growth but if you lack in the right direction, and right business strategy: it can be lost all of your investment.

Here I will discuss some practical experience of mine that helps you to boost your sales and leads.

Point to be noted: Making any business strategy you need to be very clear about your business goals and object with at least a rough estimation of the time frame.

In my opinion: Give a flexible and realistic target to the strategist expert, therefore He/she calculate and design the best strategy for you. You also need to be sincere of giving the right approach. If you give him a nonrealist target he might not be able to give you the right strategy.

If you are not clear about your goals, let the expert to be decided.

Anyway, let’s start!

  1. Google Ads:

Google ads suit you best when you just started your business and don’t have much audience and data to market your product and services.

Google ads offer multiple types of campaigns where you can display your brand/services and products. These are the following:

  • Search Ad Campaign
  • Display Ad Campaign
  • Shopping Ad Campaign
  • Video Ad Campaign
  • Smart Campaign
  • Discovery Campaign

All these campaign type associates with some objects and goals which are the following:

  • Traffic
  • Brand Awareness
  • Leads/Sales

You can combine all these objects to make one smooth sale funnel.

We are highly recommended and professional in making sales funnel in Pakistan. Do contact us for Google Ads Services. 

2. Social Media Ads

Facebook, Twitter, and LinkedIn are a very strong social network where you can optimize your sales and leads for your business, again I suggest you start with a paid campaign for quick sales and leads.

  • Facebook: 

Facebook Pixel, Adset Campaign Optimization, and Campaign budget optimization makes all very easily and day by day Facebook increases its strategy mechanism more advance for smart working.

  • Linkedin: 

For B2b lead generation, LinkedIn is the best platform and paid campaigns to make this more easily to accrue more leads.

  • Twitter: 

Creating trends and targeting more efficient twitter found best. Twitter also offers a paid campaign management system that offers a different call to action for accruing best leads.

 3. Search Engine Optimization: 

For boost leads Google paid and social networks paid campaign done well. But it necessary to make your position well and stable in Search Result, therefore; you make sales funnel much strong. There are many remedies you can use to boost your leads and sales via Search engine optimization:

  • Right and High searchable Keywords
  • Attractive Meta Title and Description to increase CTR
  • Target-oriented Landing Page with an attractive call to actions

It will take a huge effort to get a high rank on search results due to competition. Where you required long term and dedicated effort to create quality backlinks. We are highly expert in creating quality backlinks. We have different backlink strategy which we can design on client demand and budget. But here you check our Guest Post Packages.

4. Mobile-Friendly Website: 

Device compatibility effects the most in leads generation. I observed more traffic and conversion on Mobile instead of desktop and other devices. If you’re landing page is not mobile-friendly so you are losing the maximum ratio of your conversion.

 5. Influence Marketing: 

Spread your words with Influencer in the market, It will help you to reach the potential customer in a short time and increase your sales. Now a day’s influence marketing getting more popular to reach a local audience. Must take advantage of sales and leads.

 6.Content Outreach Marketing: 

Spread your brand and product via content outreach, it will increase your credibility. Content marketing has been shown time and time again to generate better results than paid search when it comes to acquiring new leads and customers alike.

7.Email Marketing: 

You can make great sales while targeting your existing client with an email marketing strategy. Always keep them loop and through your new coming products, offers, and deals with them.

8.Automation on classified websites: 

Many classified websites like gum-tree and craigslist has great potential for sales. You can automate your product there and get huge sales within a month. Explore your county base classified websites and start automation.

9.Reviews Promotion/Marketing:

Online marketing is based on client reviews, before making any purchase people make their research well, and after then they will willing to purchase so make your good reviews from your client and keep promoting these reviews on the website and your business pages. It will help you to increase your sales in a short time.

10.Offers/Deals Marketing: 

Remarket and retarget your existing clients for your new offers and deals and create a maximum client life cycle for your product. Your existing clients already have experience with you and with little effort, you can make more purchase with them

Conclusion:

Digital marketing practices for sales funnel optimization need deep observation of client behaviors over your website regarding your product and services which can vary from time to time. In this article, we drive our best practices which we regularly use for our client.

We are a highly expert and hand-on experienced digital marketing professional. Contact us for your sales and lead optimization, we will analyze your target and design for your best strategy.

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I have already discussed; what PBN is and how you can set up: if you are not still read and ware of creating spam-free PBN Visit here.

How here in this article I want to share some checklist which must be followed to maintain PBN easily. 

These are the following checklists that should be used to keep in your mind every time while setting up a PBN. I will highlight the points with a different perspective: 

 

Website Backend Checklist (within one cluster) 

  • Avoid Global Redirects: .htc file must be configured correctly and use 301 and 302 wisely if needed.
  • Robot.txt must be configured correctly. As it should be but it PBN must take care extra.
  • Plugins randomized: Avoid too much optimization plugins 
  • Try to use a different theme or customize the design for each PBNs different for uniqueness 
  • Each PBNs has a unique author
  • No identical Tracking IDs 
  • Try to use different Page Names and Slugs 

 

Website Design Checklist

  • Add Contact, About and Legal pages 
  • Make different Call to Action with different design and theme 
  • All sites have proper categories and structure
  • 10-12 outbound links are enough for the home page 
  • Posts and pages proper titled and optimize 
  • No Interlinking of different PBNs or do not embed PBNs links in the footer section 
  • Quality Logo Added
  • Use different and quality images

 

Content Checklist

  • Avoid article spinning 
  • Use different category for content publishing 
  • Articles interlinked internally within the same site
  • Post length randomized (350-1000 words)
  • Articles optimized for long-tail keywords
  • Basic Onpage SEO on all pages
  • Proper Formatting on all pages Random Layout

 

PBN Management Checklist

  • All details are written down in the spreadsheet
  • Uptime monitor
  • Rank Tracker (optional)

These are very few points need to be considered, it can safe you upcoming updates and it also makes the different impact of your audience 

Finally, we have covered much on PBNs and we are still in working on a more informative article for Search Engine Optimization, Social Media Optimization, content outreach and link building and much More 

We will cover most of the digital marketing topic in this blog 

Keep in touch with us. Keep reading, keep sharing our content 

Last but not least. We are the best digital marketing agency in Pakistan. If you are looking professional. Contact Us.

 

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What all about we are struggling is Conversion and leads!! Am I right??

Of-course!! why we are paying too much to our expert, marketing agency, and Search engine? Don’t you think all this battle is to make money online?

So, Today I am sharing my best and successful experience with one of my big clients in UK. We are connecting for so long and they are very dear to me.

Background of the Case:

My Client has an online store of furniture based in London

  • Where they Earning from:

They were making purchases via eBay and another short medium of advertising platform with affiliate and commission-based.

That was going well enough, but the problem is “Profit Sharing”. They don’t want to share their profit for long and want to make their platform where they will be only the shareholder of that profit.

  • Did they have a website:  Yes!!

They have very up to mark professional responsive mobile-friendly website with a proper and error-free cart to cart and payment gateway.

Problem: All these things not helping them to make sales and online presence!

Solution: 

Case Study: 100% Increase in Conversions over the Year

Finally, here we started our journey to make them successful and more profitable in a short period, therefore they invest more in the marketing budget.

Initial Analysis & Audit:

When we handed this project. We are very confident about their success. Why? Because they “Trust Us”

I believe, Once a client trust you, you just make it all happened out of the box. 

Any why we start working on the strength part of this project and try to take the right direction from the very beginning

We have done the following Analysis:

  • Competitor Analysis
  • Market Analysis
  • Trend Analysis

Competitor Analysis:

  • What their competitors are and what they doing to make more purchases.

Challenges we face:

  • Competition is so hard
  • People don’t Rank over keywords
  • Brands making 1000s+ purchases in a single day
  • User-generated queries with their brand name were so massive

 

Market Analysis:

What is the ration for making a profit in London only? Is this the right place to make 100% increase in the purchase?

Challenges we face:

  • Restricted only a store location in London
  • Delivery and shipment issue.

Trend Analysis:

What is the current trend following by people? Because we have a different type of furniture and it’s really important to advertise the right product to our client, that they needed at that time

Challenges we face:

  • Brands offer 100 option to their clients with the unique and latest style

 

What we practice to make 100% Increase in Conversion over the year!!

After all our research is done. We plan something that they are not offering and we start working from our competitor’s weakness we cause our success in a short time. And here we can balance our ROI.

The followings are very simple but mind-blowing tricks we used and achieve our goal.

Logics:

We start exploring the need and interest of people for choosing the best furniture in London.

And compare our most selling products over eBay and other platforms. We have some focused point is our mind: Are we in the right direction? What we are losing and what we need to focus on. I must say that was the building pillar of our strategy which can make us a winner or loose!!

Making logics for 200 different products like beds, wardrobe, table, sofas, etc wasn’t easy J

Offers, Discount, and Deals:

After Ist step we can forward next, here we design special offers, discounts, and deals of all types of furniture for almost all group ages. We put all offers on the website with a special coupon code just to track back our campaigns.

The medium of Advertising:

With a low budget, we choose only two medium

  • Facebook
  • Instagram

We did not jump in and overloaded to any medium because we were very conscious about ROI.

We start a different campaign which results in 5 conversions in 10 days. That was our hope and it boosts our confidence. We increased numbers of campaigns and make the purchase equal to what our client making from affiliates site. Now this is the time where our client believes us more and they are happy to not share a single penny to any other. We keep working on make campaigns till 3 months just to stable all the things happening right!!

Brand Making: Reputation Management

 After social success, our next move was “online Presence and break the hypocrisy of Brands”

Strategy:

  • We start a charity program and start participating in such events
  • Make our logo visible to all. Every time we take about our brand name.
  • We start Brand Content Outreach Campaign organically. it boosts only our reputation but also we are standing on the top of the results. (For Content Marketing Contact us now)
  • Catches offers, discounts, and brand name make the way smooth to land our customers on the website.

Final Words:

These are very basic and simple tricks make us successful, we did not do any massive marketing. We don’t need to overloaded and useless traffic. We only focused on making a purchase. But all these things need dedication and strong analytic skills.

Webessentialzz.com is a hub of professionals, we can help you to achieve your targets in a very smart way and quick time. Don’t waste time on others. Just contact us discuss all your target and let us make for your best and result oriented strategy

 

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In 2020, I see many SEOs Expert using web 2.0 still now and if they use PBNs they did in a wrong way which did not give anything but well come to a Google Plenty.

Today I will discuss what WEB 2.0 and PBNs is in detail which helps you to choose the best backlinks remedy for your business website.

Comparing both backlinks techniques from a client’s perspective it will help you decide on the best course of action and save you thousands on SEO investments.

What are Web 2.0s

There are many famous and high ranked platforms or websites like word press, blogger, etc which offered users to create a subdomain for free and submit their own content to get index fast.

 Before introducing the Google Algos on quality measurement. People love to create subdomains there. The purpose of these blogs to just recycling and making a link wheel to boost their keywords ranking on Search Results. That’s was ok before Google Algos launched.

Web 2.0s were recognized as one of the powerful ways to generate backlinks and consider the high traffic source. 

What is PBNs:

A Private Blog Network is a group of websites/blogs proper hosted domain which can be (new, old, expire but prefer aged) owned by the same owner or a company. They can use aged old or expertise high topical and relevant. Here is the simple guide for creating PBNs.

PBNs consider one the best and spam-free SEO backlink Strategy In 2020. Here I can break down whether it is better to invest in PBNs backlinks or creating a web 2.0 for your business.

PBNs vs Web 2.0 for SEO

Web 2.0s blogs and Private Blog Networks (PBNs) seem the same but their effect totally different on your websites. Here I will highlight some facts about both which help you to decide the best.

  1. Quality Measurment and Spam Hit:
    Web 2.0: Your Blog will be hosted as a subdomain and thousands of other subdomains are hosted there which is not safe at all. If one person other than in the world hosts his subdomain and doing spamming it will definitely indirectly hit your blog. So, controlling spam will not be in your hand. Which waste all your effort.
    PBNs: In PBNs you can control spam activity. As it will be hosted on your separated server and with root domain on another person can harm your domain. But you need to focus IPS confliction to otherwise it not harm any more
  2. Link Power -Referring Domains:
    Web. 2.0: Referring Domains is one of the major factors of ranking that will not increase? Let suppose if you create 50 subdomains with a different niche like test1.wordpress.com …………….. test50.wordpress.com etc it will count as one referring domain only.
    PBNs: If you have 50 chains of blogs hosted with separate IPs and get only a single backlink from each it will count 50 referring domain. This boosts ranking magically.
  3. Low Control:
    Web. 2.0: You don’t have full control over any changes until the root domain owner does. If due to some reason root owner makes some changes in their publishing policy you can lose all your data, backlinks, and effort.
    PBNs: Because you are the owner of all the domains. You will have all the root control in your hand. If you got any changes in Google plenty you can revise all your content and change the status of your quality of content. And if you get any Google plenty to disavow will be easy for you. So I think 100% control will be in your hand.
  4. Backlinks Quality:
    Web 2.0: When using web 2.0 blogs you are restricted to getting your required backlinks ( do –follow or no follow) You are not provided by these options and you will get the root domain backlinks.
    PBNs: Do-Follow and No follow has equal worth nowadays. Sometimes you need no- follow or some time you need to follow for example if you are putting some reference in your article like Wikipedia and some news blog and there is no need to link them with Do- follow attribute because it will pass on your domain juice to there. Same for Do-follow backlinks, you will sure about your blog quality and you will be free of tension.
  5. Social Signals:
    Web 2.0: Social signal is also a ranking factor but in web 2.0 when you viral your post it will not strengthen your blog because it will give to the root domain. Here you will lose this factor
    PBNs: You can get high leverage from Social signal for all your PBNs, Traffic coming from all medium ultimate to your business website. 
  6. Investment:
    Web 2.0: of course there is less investment in web 2.0 because you are using a free subdomain facility.
    PBNs: In PBNs there is a huge and long investment of purchasing domains and copywriting.

Conclusion: 

As per my experience, PBNs is a long term investment. It will be the best option for the pro-business owner but I am not saying web 2.0 is the option for low investors or individuals if you have low investment guest posts have low risk then web 2.0.

Maintaining an efficient private blog network takes a thorough and expert team that is up to date with the latest SEO trends and tactics, but we take great pride in consistently bringing value to the tens of thousands of customers that have continuously chosen us over others.

 Making backlinks strategy is really crucial in 2020. We Are Industry Leaders in SEO. Don’t Waste Your Time, Start Ranking Today!

 

 

 

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A PBN (private blog network) is a collection of high authority websites and blogs of the same owner that is specially used for safe back-linking for the money website.

*A money website is an actual website that you want to rank to make money online.

The purpose of the PBN to get a high rank in organic searches as soon as possible!!

Is it Against Google Algos:

Yes!! It is somewhere true. Google does not like to manipulate the information. The core Google team tries to make all the information  focused, pure, right, and natural.

Where some time PBNs do not follow this guideline. But you can use it with some safeguard points which I will discuss in end.

Why Still People Doing:

Back-Links and link juice are still important for the keywords ranking in 2020. Creating a spam-free backlinks is not an easy task. Therefore,  I believe creating your own blogs with a variation of the blog chain is much easier than any other SEO technique but no doubt it takes high investment and long term commitment.

How to create PBNs

There are 2 option for this:

  1. New Domain:

Purchase your own domains with respect to your niche like if you have a furniture money website then for PBNs best choice will be Home decor, Interior design, etc.

Where to Purchase new Domains:

  • Godaddy
  • Bluehost

*what ever you find the best option for web Hosting.

Important Things To Note About When Purchasing Domains:

If you are order bulk domains, make sure their IPs should be different and not in the C section.

2: Buy Expire or Expiring Domain:

Expired Domain – A domain that fully dropped and is available to register from any registrar at standard domain registration costs. These tend to be weaker and take months to age before being worth linking.

Expiring Domain – A domain that reached its expiration date but was held onto by the registrar for auctioning / selling. These domains retain their age i.e. if the previous owner registered it 5 years ago, it remains a domain registered for 5 years.

Where to Purchase Expire or Expiring Domains:

Option 1 – Finding a Broker

Following are the best broker where you can check your domains

Option 2 – Using Auction Websites

Before scraping was popular, most people would buy domains from auctions. These are expiring domains, they keep their age because the registrar is selling it off after the owner failed to renew it.

Some auction sites you can look at are:

Here are a few domain registrars to try:

Key Matrices to Check:

  • Referring Domain A metric that shows the number of websites that link to the domain you are looking up. Anything above 30 is good enough here.
  • Spam Free Backlinks – This is the number of links the website has. If a single website links to the domain 3 times, then it’s 3 backlinks but only 1 referring domain, also make sure backlinks quality if it’s coming from Blog comments, Directories, Forum posts, Free website builders/blogs/web 2.0, etc. you need to check it further or leave it not to get penalize  Because it will not worth at all to you PBNS. For this use the Ahrefs tool.
  • Natural Anchor Text: Anchor text is the text used when linking to a page or website. If there’s fake goods, viagra, or adult-themed anchors, it was probably used for spam. Switch to the Anchors page in Ahrefs to see the full breakdown.

Once you purchase domain weather is new or old. The next step is to set up the right theme for PBNs.

Following are these:

  • Search Simple Theme
  • Install word press or any CRM you want to work
  • Create landing pages w.r.t categories
  • Friendly Navigation
  • Side banners options and offer display banners
  • Appropriate Footer with a call to action links

The purpose of PBNS is to generate good content and boost your keywords. here is two option you can choose.

  1. Write Fresh content for all pages and categories
  2. Upload the old content of the previously published on the same blog with small additional information.
    ( it will be safe because previously content is no longer index and you can reuse it)

After uploading the content next step is to link your money website to the right context with the variation of the right keyword, here you need to take a very serious decision.  Keep eye on competitors keywords and make a variation from there and link your website.

Basic Strategy

There are multiple types of links based on the position they’re located:

  • Footer = Links from the footer of a website
  • Sidebar = Links from the sidebar of a website
  • Image = Links from an image (ideally with optimized alt text)
  • Contextual = Links from within content
  • Create one new blog post to link to each money site
  • No more than 1 link per money site
  • Keep all links permanently on the homepage (usually restricts you to about 8 links, if every post on your site doesn’t include a link)
  • Try to include around 4 links in total to authority sites

Advanced Strategies Not to Get Penalize !!

PBNs are quite safe making save backlinks if and if only you focus on IPs and hosted networks of blogs. Here is some smart move which can be played:

  1. Network Clustering
  2. Dedicated IPs for Each PBNs
  3. Different Hosting Providing

Bot Blocking

If you want to do some smart tricks with your competitors. Don’t let them know about your ranking factors. For hiding your PBNs from the eye of your competitors Put this code to .htaccess file and see the magic

SetEnvIfNoCase User-Agent .*rogerbot.* bad_bot
SetEnvIfNoCase User-Agent .*exabot.* bad_bot
SetEnvIfNoCase User-Agent .*mj12bot.* bad_bot
SetEnvIfNoCase User-Agent .*dotbot.* bad_bot
SetEnvIfNoCase User-Agent .*gigabot.* bad_bot
SetEnvIfNoCase User-Agent .*ahrefsbot.* bad_bot
SetEnvIfNoCase User-Agent .*sitebot.* bad_bot
SetEnvIfNoCase User-Agent .*spbot.* bad_bot

Order Allow,Deny
Allow from all
Deny from env=bad_bot

Outsourcing and Creating System: PBNs need high professional analytic skill, lost of investment and hard work to make successful

For more assistance contact us

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PPC stands for Pay Per Click. One of the best and fast revenue-driven online marketing techniques all the time. Its demand is increasing day by day. In 2020 and beyond PPC will same consider the best and cheap marketing investment in advertisement!! Some of the people are not familiar benefits of with PPC advertisement that’s why I try to compile some static here to give some rough idea of it: 

Why PPC Ads? 

  • 75% of people are always searching for something over the internet and 35% of purchases done online. 
  • 70% visitor landed via Paid Ads than organic Result
  • 63% of people click on Google ads
  • 49% clicks are recorded on Text Ads, 31% on Shopping ads, and 16 % on video Ads 

Statistics

  • Over the 16 billion searches are made on Google 
  • 80% of the chances that we can build and boost our brand. 
  • 40% of store purchases start online.
  • In local purchases, 72% of people love to search store nearby.
  • 30% of mobile searches are related to location 
  • 28% of searches for something nearby result in a purchase. 
  • Local searches lead 50% of mobile visitors to visit stores within one day. 
  • 78% of local mobile searches result in offline purchases. 

Based on these stats you need to be top of the all therefore, people contact you easily!! Here paid marketing (PPC) have more worth than other marketing mechanisms 

Bing and Google Ads Pay Per Click Advertising with webessentialzz.com 

  • Build Customer Journeys. We will execute complex cross-channel customer journeys that follow a consumer via paid ads.
  • Execute & Manage Campaigns. We will Identify and execute campaign management (e.g. search, social, display, video, remarketing) including—but not limited. Daily across multiple campaign types—account structure, settings, keywords, creative, bidding, landing pages, A/B testing, tracking, and analysis.
  • Optimize. Closely work to optimize landing pages and ads text to maximize CTR
  • Budget, Test, and Iterate. We will carefully own the marketing budget and spend, allocate dollars and time efficiently, run tests, report, and iterate to improve performance.
  • Self-Direct. We’re a fast and self-motivated professional. 

 

If you want to run a PPC campaign to target your audience. Contact us now 

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Well, Google ads is one of fast and effective way to increase your revenue and maximize your ROI.

It also gives best measurements of your spend and help you to take some strong decision towards your business promotion

So how it’s done effectively??

Here we are going to lift the logic of Automatic Google ads Bidding Strategies for beginners!

Summaries overview of Google’s Manual Bidding Strategy

 

There is number of bidding strategy for expert who can handle all things professionally and each have its own specific reason to implement which I write shortly below:

·        Manual CPC Bidding

·        Target CPA (Cost per Acquisition)

·        Target ROAS (Return on Ad Spend)

·        Maximize Conversion

·        Enhanced Cost per Click (ECPC)

 

Ultimate Goals to achieve:

  • Maximize Clicks
  • Target impression share
  • Target top of page rate
  • Target absolute top of page rate

Simple Bidding Model:

Figure out the relationship between the estimated values of clicks and its cost is very essential for any paid campaigns.

With the help of bidding model, you can effectively measure your campaign success and worth if its value of per click cost you more than or lower against your goal.

For example

  • if your estimated click value > Click Cost -> Bid More
  • if your estimated click value < Click Cost -> Bid Less

The question is how many clicks you need!!

The Best solution would be clustering of keywords, campaign type, target location and audience.

Once you put on selected keyword for the campaign and select the bidding option.

Here this point you can measure the cost of each click and you analysis it in different timeframes, like last 7, 30, 90 days

For each Keywords you can compute the bid and compare it in spreadsheet. Here you can directly measure the cost of per click

After this simple practices you can you’ve built up your automated bidding model.

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