A Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority.
Why build links?
Links bind ranking. But which ranking and for which pages on your website?
If you’ve ever wanted to build links that impact rankings for specific pages on your website, we’ve got the guide for you.
Preparing a link building campaign is the must-have because it helps the client to cultivate their goals to measure the campaign,
Comparing the links metrics against other top competitors will help you know the status of the competition, Page Authority, and SEO “difficulty”, and we’re able to better understand the opportunity.
While it’s not complex or unreachable it’s about the client that has gone forward happily with a data-informed submission.
Suppose we start with /products/, /tools/ the beginners guide pages (love those), and a few others that jump out. Here are a few pages from that list:
From here, we would compile a list of competitors based on top keywords for each of the pages. That will let us compare average metrics across the top competitors to the metrics for webessentialzz pages.
Google’s algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
Understanding different link building tactics
When it comes to link building, there is no shortage of tactics.
Here are some link building tactics in use:
RESOURCE PAGE
Resource pages can come in many forms, but the most typical is something like this page:
If you open the link above, you can see that it is clearly labeled as a resource page and they list links to various websites related to pets.
If you have a pet resource on your site, this would be a good example of a page to reach out to about getting your link added.
GUEST POSTS
Guest posts are pretty easy to spot, as they often have an author bio. Here is an example of a guest post I contributed to Website Magazine, on link-building strategies.
Guest posts are pretty easy to spot, as they often have an author bio. Here is an example of a guest post I contributed to Website Magazine, on link-building strategies.
Many times, if a site accepts content, using the two methods above will help you find out what you need to do next.
Even if you don’t see any indication that a site does accept content, it never hurts to reach out anyway. This is how some of the best link-building opportunities come to light.
LINK ROUND-UP
Both a link roundup and an expert roundup work under the same platform.
Further talking;
In some cases, a link roundup is actually more of a curated resources list, so you may see a bit of overlap between this and resource pages.
Here is an example of an expert roundup:
It isn’t possible to define every single building tactic but if you go through resources as explained up you will find more things to learn about various tactics.
SEO LINK BUILD-UP
Link building is important because it is a major factor in how Google ranks web pages. Google notes that:
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
The most important concept to understand is that, as Google says, you’re more likely to have your content rank higher for keywords you’re targeting if you can get external websites to link to your pages.
Simple Link Building Strategies:
How To Get Other Sites to Link to You. There are several link building strategies used to get external websites to link to yours:
Content Creation & Promotion
Create compelling, unique, high-quality content that people will naturally want to reference and link to, and tell people about it. You have to spread the word before you can expect anyone to find your content and link to it!
Reviews & Mentions
Put your product, service, or site in front of influencers in your industry, such as popular bloggers or people with a large social media following.
Links from Friends & Partners
Ask people you know and people you work with to link to your site. Remember that relevance matters; links from sites that are in the same general industry or niche as your site will have more value than links from random, unrelated sites.
Here are the tips: drive traffic to your website
- Target topics with search traffic potential
- Write guest posts
- Promote content in online communities
- Answer questions on Quora
- Appear on podcasts
- Collaborate with other brands
- Rank videos on YouTube
- Update ‘outdated’ content
- Merge similar posts
- Repurpose content on other channels
- Create ‘thought leadership’ content on Medium
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off:
Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
CONCLUSIONS
If you see a site that is participating in link schemes intended to manipulate PageRank, let us know We’ll use your information to improve our algorithmic detection of such links.
